We Analyse

We Analyse Critically

We Design Creatively

We Execute With Excellence

Got an Idea? We would Love to Chat

Making Great Things With Love & Passion 

Who We Are

Indietobe’s founder and director, Roberto Pasolli, is a qualified Digital Marketing Manager and Website Developer with over nine years of work experience and refined skills in building and managing Online Marketing campaigns, offering an extensive level of experience in Web, Social Media and Advertising platforms, tools and techniques.

Roberto gained his experience initially working in a creative agency in Rome coordinating social media projects for clients such as Telecom Italia and Citroën Italia. Thereafter, he moved to London where he began working on a freelance basis focusing solely on small independent businesses and creatives. Over the past 6 years he has worked towards building a fully competent agency. His handpicked team are specifically chosen based on their work ethic, passion and creativity in their chosen industry.

Together, we believe we have the right skills and strengths to change the face of branding and marketing among our current competitors, with the aim of global expansion and expectation in the near future.

What We Do

Indietobe is an independent yet compelling All-in-One Agency.

Together, we design and implement individual, personalised and bespoke solutions that work, bring results, and benefit our clients.

Indietobe’s handpicked team is specifically chosen based on our work ethic, passion, creativity and skill in our chosen industry. Our team consists of two experienced IT, eCommerce & digital marketing experts, a  professional graphic designer (specialised in branding), a project manager, content writer and social media manager, and several freelance external collaborators.

Our strategy, development, consulting and execution aims to bring all aspects of branding, communication, and digital marketing efforts into alignment with one unified goal and ultimate purpose – Revenue and Return of Investment.

How We Work

Indietobe takes pride in offering our clients a sincere working relationship. As an independent agency; taking care of your business, brand and marketing goals means we fully and honestly commit on a more personal and detailed level.

We treat building your business as if we are building our own, no matter how big or small. With every action, ensuring growth is paramount. We once started very small too, through knowledge and expertise we are where we are today and we intend to continue to grow.

We do this by working and promoting businesses like you – when you grow, we grow!

How We Benefit You

With Indietobe you benefit from having an entire team with digital marketing managers, eCommerce specialists, website developers, graphic designers, copywriters, social media managers and content creators – all of which possess a diverse range of skills and relevant up to date proven branding and marketing techniques.

Our knowledge and expertise focuses solely on your business priorities. Having a team that understands how to reach your market audience and can develop relevant high-quality solutions will save you time, money and stress.

The end result, nothing less than a return of investment and a continuation of a professional relationship that will want you returning to us for growth year after year.


Discover everything about your business, the market and all the possible issues and related improvements.


Design the brand and the strategy. Develop the plan and the right story for your business.


 Implement the strategy, the tactics and the marketing plan (organic & paid).


Management, ongoing monitoring, analysis and reporting.

Attract the right audience

Attracting people directly to your website is a necessity but driving them their can be costly for business.

It’s important to ensure the right people (qualified traffic) are clicking and landing on your page:
we only want the most profitable clientele visiting; those who will purchase and spend money.

Our team of qualified specialists help you identify your target audience, ensure your website has a consistent and well targeted group streaming in and ultimately increase your marketing opportunities and Return Of Investment (ROI) margins.

Measure your advertising results

Measurable advertising is the key to growth and profits.

This means reliable and accurate measures are taken to ensure your online advertising is specific to your business market leading to a higher performance and ultimately higher conversion rates and sales.

How do we achieve this?

Our Digital Marketing Specialists:

+ Focus on your return of Investment (ROI) as our main goal.

+ Target the right audience and geographics

+ Monitor how much your  paying per results, CPM, CPC and other important metrics.

+ Offer retargeting to those who have shown already interest

+ Offer regular analysis, optimisation and new solutions to ensure ROI

Be the most appealing business among your competitors.

Your business needs to be accessible at all times.

We live in a world when everything is at the “click of a finger” – a very fast moving and ever growing digital world.

If you want to be a profitable business then you must move with the same pace; which includes giving your brand a professional and regular revamp.

Every visitors that lands on a your own pages should be sold at an instance that they are viewing a professional, current, experienced and a leading business in any industry.

This can only be achieved with creative design and professional development.

Web pages should look aesthetically pleasing to the viewer with an overall trendy look and feel. Something that stands out among competitors.

Every page should be user-friendly, easy to navigate and quick to load using all the latest web standards and mobile friendly optimisation design tools.

Having a business web page which maintains excellence and high tech standards will only improve you marketing campaigns results and improve conversion rates and sales.

Boost your social media reach.

There are more than 3.5 billion social media users across the globe. Almost half the world’s population. A pretty significant figure.

Any social media plan needs to be executed with excellence in order to get the right message across to your audience and beat your growing competition among competitors.

Social platforms need to be strong and consistently updated in order to connect with your target audience, increase brand awareness, submit lead generation and effectively increase sales. Alongside correct funnelling of social media marketing, businesses will be sure to stay profitable and meeting their Return of Investment.

Strategic detailed management of social media offers clients fresh and current content which will give your brand ‘a cut above the rest’ and will effectively communicate and represent your brand identity in a professional and current manner.

Keep in the loop with a specialist social media management team.

Clients Stories

We are very happy and satisfied with the successful outcome of the Marketing Indietobe ensured us this season! Smooth and easy was the work together, if support needed, answer & solution followed asap.

Daniel & Alexandra

Directors, Samos Group Ibiza

Its been a great time working with Rob and Kerry, always available, solving issues and getting results we can measure and understand. Great team!


Partner & Sales Director, Prestige Properties Ibiza

I have been working with IndieToBe on all my social media and we have designed my new logo and website together. It was an absolute pleasure, to work with them and I have achieved great results in a very short time. Social media was consuming a lot of time of my day and I never regreted to give it into professional hands. Looking forward to many years of success together!


Owner, Mallorca Boutique Weddings

Great people, super easy to work with, profesional and my business accounts that they manage get great results and engagement. Highly recommended.


Owner, Restaurante Can Mimosa Ibiza

“We are what we repeatedly do. Excellence then is not an act but a habit.”

I am happy so far (first 2 months), the followers are going up and it’s ver easy to communicate and work with you guys.


Director, Kasteel Artist Management (Barcelona - Madrid)

Great work, professional communication, quick reaction to solve problems, deadlines reached on time, great results – it was an absolute pleasure to work with Indietobe and I hope we will work on other projects in the future.

Timo Scharf

Singer & Songwriter

They are a great team, always there for you. Fast reaction time, open minded and the numbers back their performance.


Director of, Samos Deli, Pura Vida Beach Restaurant & The Ibiza Catering

I can only express positivity for the experience I’ve had working with IndieToBe Agency; it has been fantastic all round. Design work, service and communication have been excellent since Day 1. Highly recommend using their services.

Ben J. Hartmann

Founder, Panorama Partners

I have been working with Rob and Kerry for over a year now and highly impressed with their services. Professional, creative and proactive. I can highly recommend Indietobe. 


Owner, Ibiza Hire

We have been working with Indietobe on all our social media and website requirements. Not only has it been an absolute pleasure, it’s already paid for itself through the FB advertising! We’re really happy… Matt

Director, Prime Villas Ibiza & Invenio Homes

Absolutely recommended. For years we have been working with this company that has allowed us to achieve great results, visibility and communication! Smart and reactive staff! Michele G.

CEO & GM , Al Pescatore Restaurant (Italy) & MG Hospitality Group (Miami)

I have been working with Rob for a couple of years now. Rob gets things done – in a professional way, diligently, and he is also a music aficionado, which bodes well with what I am looking to do. I can only recommend.

David Naville

Musician / Band, Pyrame & Great White Shark